Josef Martínez Record-Breaking Hat-Trick
The Venezuelan striker explodes onto the scene with an unforgettable hat-trick that defined Atlanta's inaugural season.
Josef Martínez's record-breaking hat-trick stands as one of the most electrifying individual performances in Atlanta United history and Major League Soccer lore. Occurring during the club's inaugural MLS season, this performance cemented Martínez as the face of the franchise and delivered a statement to the league that the new expansion team was a force to be reckoned with. It remains a defining moment of the 'Red & Black' era, showcasing lethal finishing that helped propel Atlanta United into the playoffs immediately upon their arrival.
- Player
- Josef Martínez
- Season
- 2017 MLS Season (Inaugural)
- Achievement
- First Hat-Trick in Club History
- Goal Count
- 3 Goals in a Single Match
- Opponent
- Toronto FC
- Venue
- Mercedes-Benz Stadium
- Status
- Legendary Franchise Moment
Lore & Background
This performance is often cited as the catalyst for the 'Hat-Trick' nickname that Martínez would carry throughout his tenure, becoming synonymous with goal-scoring efficiency. The match highlighted the tactical synergy between Martínez and the midfield, particularly in how the team created space for him to exploit defenses. It set a tone of aggression and technical brilliance that characterized Atlanta's early success, leading directly to their first-ever MLS Cup Final appearance later that year.
In Their Own Story
The humid Georgia air hung heavy over Mercedes-Benz Stadium as the crowd roared, a sea of red and black waiting for the spark. Josef Martínez stood on the edge of the penalty box, eyes locked on the goal, feeling the pulse of the new stadium vibrating through his boots. With a flicker of movement from the midfield, he received the pass. Time seemed to slow as he struck the ball, sending it soaring into the net. The roar that followed was deafening, but Martínez didn't stop; he knew this was just the beginning of a night that would be etched in history forever.
Reader's Guide
The match against Toronto FC served as the stage for Martínez's debut masterpiece. Early in the contest, Atlanta United applied relentless pressure, forcing errors from the visiting defense. Martínez capitalized on his first opportunity with clinical precision, breaking the deadlock and igniting the home crowd.
As the game progressed, the tactical setup shifted to isolate Martínez against center-backs who struggled to contain his movement off the ball. His second goal came from a well-worked combination play, highlighting his ability to link up and finish under pressure. The defense of Toronto FC began to fracture under the weight of Atlanta's attacks.
The climax arrived when Martínez completed his hat-trick with a moment of individual brilliance, rounding a defender before slotting the ball past the goalkeeper. This third goal sealed the narrative of the match, transforming a competitive game into a personal showcase. The performance remains etched in fan memory as the night Atlanta United truly announced its arrival on the national stage.
Did You Know?
- This hat-trick was Josef Martínez's first for Atlanta United, occurring just weeks after his high-profile transfer from Orlando City SC.
- The victory against Toronto FC helped solidify Atlanta United's position as a playoff contender in their very first season of existence.
- Martínez went on to win the MLS Golden Boot that same 2017 season, finishing with 31 goals and setting an expansion team record.
- This match is frequently replayed during club celebrations as it represents the moment the 'Red & Black' identity truly took flight.
More in Iconic Matches & Moments
Elsewhere in the Atlanta United universe
Spotted an error? Know more?
This is a living reference — every entry is fact-audited, and reader corrections feed straight into our audit queue. Suggest an edit · See this site's audit record
